Acoustic branding (exceprt from Wikipedia, the free encyclopedia)

Acoustic branding is the structured process, in which “the acoustic” becomes part of the brand and its brand identity. Firstly, on a strategic level, a world of sound needs to be outlined for the brand, both in terms of form and content. This is called the Sound Identity. The purpose of this is to equip the brand managers and agencies with a ready-made tool for the ongoing work on the brand, one that will act as a constant thread.

On the basis of an existing Sound Identity will it be possible for all parties to find a common language. Just as with a Corporate Identity, the Sound Identity provides a framework within which specific measures can be developed and checked. The Sound Identity lays down target values from an acoustic perspective, and has strategic significance as a result. It is at the same time a component part of brand strategy, and of the briefing regarding the strategy for communications measures.

Acoustic branding or Sonic branding is becoming an increasingly strong vehicle for conveying a memorable message to targeted consumers. As traditional media grows into non-traditional sectors, today’s savvy-eared consumer is accessible anywhere. From non-lyrical sound bites to catchy snippets of tunes, these sonic brands take advantage of one of the brain’s most powerful memory senses – sound ...

... Sound (audio, acoustic) branding is the ultimate business marketing tool. Not only will it set you apart from your competitors but it will also identify your company with a piece of dedicated music specially composed for you, which clients will come to know you by.
By associating your brand with a dedicated bespoke audio track you will have access to a type of recognition that up till now, only large corporations have utilised effectively and gained the benefits from.